E-mail: avbloom/at/gmail.com • Phone: 312-961-6920
WORK EXPERIENCE
YouTube , San Bruno, Calif.
News Associate
(May 2010-Present)
•Managed the development and roll out of a news feed of citizen-generated video footage on CitizenTube.com.
•Defined editorial strategy and examined algorithms to determine best practices for aggregating citizen news videos.
•Identified, vetted and helped distribute important news video content to a variety of sources.
•Managed the development and launch of an innovative citizen stringers project in partnership with ABC 7 News (KGO-TV) to cover the Bay Area as comprehensively as possible with citizen-generated video which appeared on ureport.abc7news.com and on regular broadcasts.
•Led community outreach and development of a citizen stringer network, and a network of participating hyper-local news sites and nonprofit organizations
•Facilitated collaboration between participating organizations and ABC & News (KGO-TV) to maintain a steady stream of coverage of newsworthy events and issues by citizens.
New York Times Company, San Francisco, Calif.
Regular Contributor; Intern; Stringer
(Oct. 2009-May 2010)
•Contributed regular reports, video and photos for the New York Times Bay Area Blog.
•Reported and contributed articles to The Bay Area Pages for the print edition of The New York Times.
•Contributed to reporting for the front page article of the national edition, “Pope Put Off Move To Punish Abusive Priest: Signed Letter in 1985 as Vatican Official,” published on Saturday, April 10, 2010.
MSNBC.com, Redmond, Wash.
Editorial Intern
(June-Aug. 2009)
•Edited and packaged breaking news for U.S., World and Politics sections.
•Shot video, submitted original reports for The Elkhart Project, an msnbc.com year-long commitment to examining how sprawling national issues relating to the recession affect Elkhart, Ind., a town hit hardest and earliest by the economic downturn that began in 2008. In August, 2009, the project was awarded the National Press Club’s Online Journalism Award.
•Daily design of U.S., World and Politics front pages.
•Produced interactive elements for top stories.
Oakland North, Oakland, Calif.
Co-Founder; Editor; Contributor
(Aug. 2008-May 2010)
•Built original design/concept in 2008 with funding from The Ford Foundation given to UC Berkeley’s Graduate School of Journalism to create local sites in communities under-served by existing media outlets.
•Contributed multimedia, video, audio slide shows and long-form stories on crime, The 2008 Presidential Election, education and arts.
Knight Digital Media Center, Berkeley, Calif.
Student Assistant
(Winter and spring week-long workshops, 2009-2010)
•Responsible for assisting classes designed to teach mid-career journalists new media skills.
•Helped during lessons on building templates in Flash and using GPS technology for reporting.
The Park Record Newspaper, Park City, Utah
Scene Editor, Reporter
(Jan. 2007- June 2008)
•Responsible for arts section of six pages published twice weekly including editorial content
and layout (in Quark).
•Created the section’s original content, three to four byline articles per edition, in addition to
two to four front-page articles per month.
•Articles include interviews with local and visiting talent for local festivals such as the Park
City Jazz Festival, the Sundance Film Festival, The Sundance Institute, and the Salt Lake City Arts Festival.
•Developed content for the Internet for all articles (in HTML format) as well as audio slideshows for the newspaper’s Web site.
•Lead reporter and editor responsible for coverage of the Sundance Film Festival.
City Editor, Reporter
(Nov. – Dec. 2005)
•Responsible for two front-page articles per edition, the police blotter and a city section.
•Coverage of local election for Park City Council and Mayor; fires and other local emergencies and disasters; community development issues and community council meetings.
Business Editor, Reporter
(Nov. 2004 – June 2006)
•Responsible for layout and editorial content of three business pages, twice weekly, including
the assignment of photos and the generation of news.
•Coverage of Delta Air Lines disputes; new businesses; real estate issues; technological and
financial matters that relate to the resort economy of Park City.
•Acted as county reporter for four editions, covering county-wide development, local law suits and crime.
•Developed and introduced the first audio slideshow feature for the newspaper’s Web site in 2005.
The Kenyon Review, Gambier, Ohio
Student Associate
(Sept. 2003 – May 2004)
•As intern, assisted in literary editing, publishing and marketing.
•Worked directly with the journal’s staff to coordinate readings and other events to engage the
local community with creative writing and literature.
Chicago Public Radio, WBEZ, Chicago, Ill.
Intern for program “Stories on Stage”
(May – Aug. 2003)
•Assisted in marketing and promotion for live reading events at Chicago’s Museum of Contemporary Art.
•Cataloged potential authors and books to work with actors, directors.
•Sound editing of program recordings on DAT audiotapes.
KPCW, Park City, Utah
Host for regular three-hour music show
(Sept. 2004 – Aug. 2006)
•Responsible for on-air station management of an National Public Radio member station, including queuing underwriters’ segments, NPR segments
•Reported live on-air alerts for weather and reported public service announcements.
EDUCATION
University of California at Berkeley Graduate School of Journalism, Berkeley, Calif.
M.A. Journalism
(Aug. 2008-present)
The Art Institute of Chicago, Chicago, Ill.
(Aug. 2006-Jan. 2007)
Kenyon College, Gambier, Ohio
B.A. English
(2000-2004)
Studio Art Centers International, Florence, Italy
(June-Aug. 2002)
SKILLS
Video production (shooting, editing, writing). Programs: Flash, Quark, Word, Photoshop, Final Cut Pro, Soundtrack Pro. Languages: html and some css and php.
AWARDS
UC Berkeley Graduate School of Journalism Dean’s Award for Public Service Journalism